Alpha Distribution
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Riga · Latvia · Est. 21.12.2017

Bringing the world's brands to the Baltics.

Alpha Distribution is an international distributor of consumer brands, operating across Latvia, Lithuania and Estonia from our Riga-based headquarters and logistics hub.

Our brands → Work with us
Official & exclusive agreements TPD / EU compliant supply Same-day Baltic dispatch
Trusted across Baltic retail
Supermarkets Convenience Petrol & forecourt Specialty retail HoReCa E-commerce Wholesale cash&carry Supermarkets Convenience Petrol & forecourt Specialty retail HoReCa E-commerce Wholesale cash&carry
2017
Established
3
Baltic markets
24/7
Order tracking
1st
Choice of retailers
What we do

Four capabilities. One partner.

From factory to shelf — import, compliance, storage and last-mile distribution handled end to end, under one roof.

Import & sourcing

Exclusive, authorized agreements with global manufacturers. Sealed cases, verified provenance, zero grey-market routing.

Regulatory compliance

CEG registration, excise, localized labeling, emissions reporting — every SKU kept in lockstep with LV, LT and EE regulators.

Warehousing

Newly built Latvia facility. Climate-controlled, CCTV-monitored, with real-time B2B stock visibility for authorized retailers.

Distribution

Mid-size truck fleet and partner carriers for daily loading. Same-day dispatch across Latvia; next-day into Lithuania & Estonia.

Authorized brands

Two names. One distributor.

We represent leading international brands under exclusive and official distribution agreements for the Baltic region.

Official Baltic distributor

The world's leading disposable vape brand. Full TPD-compliant range — officially in Latvia, Lithuania and Estonia.

Explore ELFBAR →
Official distributor

Premium energy & functional beverages. Discover the full range at the dedicated brand site.

Visit xbooster.lv ↗
Our story

Founded in Riga. Built for the Baltics.

On the 21st of December 2017, Alpha Distribution was founded on a simple conviction — that Baltic retailers and consumers deserve first-rate access to the world's most sought-after consumer brands.

What began as a small Riga-based operation has grown into one of the region's trusted distribution partners, representing globally recognized names under official, exclusive agreements and supplying them to retail chains across Latvia, Lithuania and Estonia.

Today we work from a newly built logistics facility in Latvia, with direct factory relationships, modern inventory systems, and a team that understands both the regulatory complexity and the commercial rhythm of each Baltic market.

Established
21.12.2017
Headquarters
Riga, Latvia
Coverage
LV · LT · EE
Agreements
Exclusive · Official
Infrastructure

Newly built. Purpose-engineered.

A modern logistics facility in Latvia — climate-controlled, regulator-compliant, and wired for speed from order to shelf.

Alpha Distribution fleet at the loading dock
Aerial view of the distribution facility
Warehouse aisle with stocked shelves
Alpha Distribution truck on the road
Regional coverage

Three markets. One partner.

From Riga we supply retail, wholesale and specialty accounts across all three Baltic States.

Map of the Baltic states — Estonia, Latvia, Lithuania

Latvia

Home market. Direct deliveries to chains, convenience, specialty and HoReCa across the country.

Same-dayRiga · nationwide

Lithuania

Nationwide distribution through established partner networks and direct agreements with major retail groups.

Next-dayVilnius · Kaunas

Estonia

Full-category supply with regulatory oversight aligned to local requirements and retailer cadence.

Next-dayTallinn · Tartu
How we work

From first email to re-order — four steps.

A predictable onboarding path for every authorized retailer. No surprises; no regulatory drift.

Enquiry

Send us your business details. We verify licensing and category fit within one business day.

Onboarding

Catalog access, pricing, and a tailored starter range reviewed with your team.

First order

Pick, pack and dispatch from Latvia. Tracking provided from warehouse to your dock.

Re-order

Predictable replenishment cadence. Real-time stock visibility for your buyer.

Frequently asked

The questions we usually get.

Are you the official ELFBAR distributor in the Baltics?
Yes — Alpha Distribution is the authorized and exclusive ELFBAR partner for Latvia, Lithuania and Estonia. All product is imported directly from the factory under official agreement.
Which Baltic countries do you cover and what are the lead times?
We ship daily to all three Baltic States. Same-day dispatch within Latvia. Typical next-day delivery into Lithuania and Estonia for orders placed before the daily cut-off.
How do I become an authorized retailer?
Use the contact form with your company details and VAT number. Our B2B team replies within one business day with pricing, catalog and onboarding steps.
Is the product TPD / EU compliant and CEG-registered?
Every SKU distributed through Alpha meets the EU Tobacco Products Directive. We handle CEG submissions, excise, and localized labeling for each Baltic market.
Do you sell directly to consumers?
No. Alpha Distribution supplies authorized retailers only. For consumer product information, visit the ELFBAR Baltics or xbooster.lv sites.
What minimum order applies?
Minimums depend on brand and SKU mix. Starter volumes are deliberately reasonable — we want to make it easy for independents and chains alike to get stocked.
Get in touch

Partner with Alpha Distribution.

Retail, wholesale, new product enquiries — we reply within one business day.

Send us a note

We'll route your message to the right team.

We only supply licensed retailers operating legally in their market. By submitting you agree to be contacted about your enquiry.

Email
info@alphadistribution.eu
Phone
+371 27 744 774
Headquarters
Riga, Latvia
Brand site
ELFBAR Baltics →